Differences in Salaries and Career Outlook. Message from the President: COVID-19 | Advancing Racial & Social Justice. Salary estimates are based on 126 salaries submitted anonymously to Glassdoor by Product Marketing Manager employees. The average salary for a Product Marketing Manager is $90,082. Today is National Voter Registration Day! The Roles In Practice. Expand your career options and earn your degree in a convenient, flexible format that fits your busy life. The simplest way to describe the difference is: Product managers are responsible for leading the creation of a product, and product marketing managers are responsible for leading the go-to-market (GTM) for that product. Her job is to clearly articulate the business value to the product team so they understand the intent behind the new product or product release. Working with product developers to ensure a new product is right for the company’s market and differentiated from competitor products. If you’re trying to decide which of the two might be right for you, here’s some help. The differences between the product manager and the product marketing manager can vary across companies and industries. If you truly want to be a marketer, I would suggest CPG brand management and leveraging skills from there. Partnering with sales and marketing to implement an effective marketing strategy. The first step is understanding how the two roles differ: Strategy The product manager sets the product vision and defines the goals and initiatives that will help achieve that vision. On the Job, Product Management, Product Manager, Skills. The product marketing manager typically spends less time working with teams within the company and supporting customers. , and this structure appear most frequently when the PMs work on websites (the products) that aren’t directly sold to customers. I worked in both roles early in my career, so I know firsthand how instrumental the disciplines are to driving the growth of the business. is the world’s #1 roadmap software. The average salary for a Product Marketing Manager in South Africa is R458,007. . See how your offer stacks up to other pay packages and negotiate confidently. Glassdoor will not work properly unless browser cookie support is enabled. Chat with other product leaders around the world in our PMHQ Community! Product managers are responsible for some of the most important work a business does — guiding the future of the product. ), 7 of the Best Situational Interview Questions. *, Are you or your spouse an active or retired U.S. military service member? to ensure that the end product fits the right customer segment and customer needs. We made it easy for you to exercise your right to vote. Filter by location to see Product Marketing Manager salaries in your area. Now, in a healthy organization, product management and product marketing collaborate closely. Managing a company’s project management software and other project management tools to ensure efficiency of communication and workflow. Both project management and product marketing offer good salaries and a strong employment outlook. © Copyright 2020 Product Manager HQ, All Rights Reserved. Salary estimates are based on 126 salaries submitted anonymously to Glassdoor by Product Marketing Manager employees. From retailers to tech giants, companies hire uniquely skilled employees to handle each of the wide range of tasks necessary to ensure business keeps moving, products keep selling, and profits keep coming in. If you’re thinking about Product Management as a career, you may be wondering how much entry level Product Managers can get paid.. Again, using the Salary Project’s data and filtering just for Associate Product Managers (which you can do on the Salary Project easily), we see that the base salary is about $125,000, with total compensation being $163,000. The product manager is typically seen as the CEO of the product. Although the two roles differ (leading the product vs. leading the go-to-market), the intersection of the two positions is critical to delivering a successful product. Building great products is exhilarating. Managing individual tasks from initiation to completion, ensuring that all goals are met. But I have seen how things can go wrong when the two teams are not in sync — inconsistent messaging, botched go-live dates, and confusion about what the product actually does and the real benefit to customers. After all, both are responsible for product launches of customer-facing products, whether it’s a physical entity or virtual software. Learn how to enable cookies. So how can they work together to achieve this? The product manager is responsible for setting a product vision and strategy. They both want to make customers happy and grow the business. Sometimes those feelings are…, “Let’s get it done ASAP.” How many times have you heard this from your boss? All rights reserved. Aha! Analyzing results to improve future strategies. Partnering with ad buyers and engagement strategists to develop media strategies, including strategies for traditional media (TV, radio, print, etc.) Both project management and product marketing offer good salaries and a strong employment outlook. I understand that such calls, emails, and messages may be sent using automated technology. Two of the more fulfilling business roles include project management and product marketing. While a bachelor’s degree in business can help start your career, you will likely want to earn a graduate degree to focus in on project management or product marketing. — the world’s #1 roadmap software — and the author of the bestseller Lovability. Walden University is an accredited institution offering MS in Project Management and MS in Marketing degree programs online. Glassdoor will not work properly unless browser cookie support is enabled. They use their understanding of the product and knowledge of the market, customers, and competitors to clearly explain the unique value the product brings. Create more job alerts for related jobs with one click: product marketing manager Jobs in New York, product marketing manager Jobs in Seattle, product marketing manager Jobs in Los Angeles, product marketing manager Jobs in Mountain View, 9 Attention-Grabbing Cover Letter Examples, J.P. 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