Despite the delays, consumer demand for the technology is there, with 67% saying that they'd be likely to buy a compatible smartphone when service is available, according to a Deloitte survey. The move to hide vanity metrics on Instagram, the dominant influencer platform, will push marketers to adopt more concrete ways to measure success, including views, engagements, comments, coupon use and click-through rates, according to Brian Wulfe, CEO of digital agency Effective Spend. Unlock the true potential of your marketing with smart data to drive accelerated business growth! Here’s what you need to know about the delay to iOS 14 ad tracking changes, How to launch an app: From market research to monetization, AdColony share why rewarded video is more important now than ever, Your guide to holiday season marketing campaigns for ecommerce apps, Social media marketing for mobile fashion apps: Everything you need to know, App advertising strategies: Effective ads for TikTok, Twitter and Google UAC, Halloween marketing ideas: Increase sales, drive installs and spread brand awareness, Fintech industry trends for 2020 and beyond, How to protect your app from malicious bot fraud, How marketing automation platforms are helping B2C and B2B companies, How apps are changing the workplace in 2020, Why your brand needs a mobile app: A complete guide. This update heralds a new era of … Influencers will struggle to gain footing on mature channels such as Facebook and Instagram if they don't already have a dedicated following, encouraging them to test up-and-coming platforms to engage audiences. In today’s world, we’re addicted to our mobile phones and hundreds of mobile apps popping up in front of us every day. Discover announcements from companies in your industry. And even if they do, Quibi's model seems indefensible," maintains a recent report from Interpublic Group's Magna media-research unit and IPG Media Lab titled "The State of Streaming Television. "It's unclear that 'premium short-form video' is something that consumers really want. Company Number: 10788661 By signing up to receive our newsletter, you agree to our, Instagram brings shopping to Reels, IGTV as commerce commands social spotlight, YouTube expands shopping tools with video creators before holidays, Paint-mixing TikTok star fired by Sherwin-Williams heads to smaller rival, Walmart boosts shoppable videos with Tastemade cooking shows, Old Spice looks to create world's longest-lasting white elephant game on social, Reebok reveals Cardi B footwear in Spotify soundboard experience, Jersey Mike's tests Twitch's interactive multiplayer ads, The Two Must-Have Pillars of Email Marketing for Retail Brands, Strategic Moves for the New E-Commerce Landscape, Developments and Trends in Holiday Shopping, ‘Email has become so cluttered’: Why DTC brands plan to use texting for Black Friday and Cyber Monday this year, Fortnite adds a $12 monthly subscription bundle, Twitter to Revive Controversial Account Verification System, 2021 Predictions & Trends in Digital Advertising, Corona kicks off major in-house content push with digital travel series, Snapchat distributes $1M a day to video creators of new TikTok clone, ESPN touts mobile sports content with app-focused campaign. In 2019, mobile marketers had to grapple with the meteoric rise of TikTok and new forms of shoppable ads and social commerce. For more on what to expect in the months ahead, check out a rundown of in-app marketing trends and how mobile and retail will converge going forward. However, faster 5G could mean more meaningful in-store applications, with Gartner predicting that AR shopping will grow to 100 million consumers by 2020.